Interpreting Customer Engagement in the Marketing Discipline | springerprofessional.de
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media - ScienceDirect
Exploring customer brand engagement: definition and themes: Journal of Strategic Marketing: Vol 19, No 7
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP | Semantic Scholar
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
Frontiers | Brand Love: Role of Online Customer Experience, Value Co-Creation, and Relationship Quality
PDF] Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation | Semantic Scholar
Effects of Customer Brand Engagement and Online Brand Experience: An Empirical Research | SpringerLink
Drivers of Customer Brand Engagement and Value Co-Creation in China...
Impact of Customer Engagement, Brand Attitude and Brand Experience on Branded Apps Recommendation and Re-use Intentions
PDF] Exploring the process of customer engagement, self-brand connections and loyalty | Semantic Scholar
PDF) Demystifying customer brand engagement: Exploring the loyalty nexus | Linda D Hollebeek - Academia.edu
Sustainability | Free Full-Text | Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
Optimizing Customer Approach for HUGO BOSS
JTAER | Free Full-Text | Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
PDF] A higher-order model of consumer brand engagement and its impact on loyalty intentions | Semantic Scholar
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment | SpringerLink
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus